| Integrated marketing professional passionate about making a difference and solving challenges PHONE
604.417.1021
EMAIL
contact@karenduve.com
SITE
karenduve.com
TWITTER
@karenduve | | September 2019-Present R.F. Binnie & Associates Ltd.
MARKETING & GRAPHICS COORDINATOR
•Planned, designed, and produced corporate templates, brochures, presentations along with
the development of graphics and design themes for website and company intranet
•Worked with PMs to prepare impactful graphics and information for proposals and reports
•Prepared graphics for advertising, social media campaigns, trade show and event graphics
•Assisted with the creation and data collection for annual corporate reports August 2017-Present ~ Remotely Self-Employed
FREELANCER
•Creating new brand identities for commercial real estate and nonprofit clients
•Establishing guidelines for clients (creative briefs, style guides, marketing plans)
•Performing market research with competitor analysis to ensure latest trends are optimized for specific market needs in the form of digital and print deliverables
•Advising on branding, positioning, communications and other marketing issues
•Managing projects by liaising with necessary vendors (developers, website hosts etc.) |
| SKILLS •Illustrator, Photoshop, Indesign •Branding •Salesforce & Slack •Social Media &Mailchimp •Video Editing & Hootsuite •Wordpress & Silverstripe •MS Office, G Suite & JIRA •Troubleshooting | | September 2016-August 2017 ~ Los Angeles, CA House of Blues Foundation
MARKETING PROJECT MANAGER
• Developed innovative strategies and branded templates to leverage program alumni, donors, volunteers, interns, and community to assist in capturing and sharing stories
• Assisted in managing communication with House of Blues, Live Nation & Ticketmaster
• Circulated press releases, maintain media log and electronic files, and direct media inquiries
• Actively managed and tracked Music Forward’s online presence including social media, website, blog, and YouTube while meeting audience growth and engagement goals
• Collaborated to create and update on-brand digital/print collateral and promotional items |
| CERTIFICATIONS CDMP – Certified Digital Marketing Professional by the Digital Marketing Institute PCM – Professional Certified Marketer in Digital Marketing by the American Marketing Association. EDUCATION Suffolk University
Magna Cum Laude VOLUNTEER Past: Survivor Tails, Pacific Pups, Ace of Hearts Dog Rescue, Lowell Humane Society, Best Buddies, Make-A-Wish, Lovabull Rescue Society, Thank Dog I’m Out | | September 2015-August 2016 ~ Boston, MA Building Impact (BI)
MARKETING MANAGER
• Created and rebranded over 100 brand consistent pieces in all digital & print production for nonprofit and real estate partners such as CBRE, NAIOP, JLL, Colliers, Stantec, Skanska
• Managed fundraiser marketing initiatives that resulted in a 56% profitability increase
• Formulated the annual communications strategy with a $15,000 budget
• Collaborated with business development to increase annual revenue by $65,000
• Pioneered a new customer retention plan for BI’s 250 + nonprofit and corporate partners
• Managed the schedule and distribution of media releases, videos and newsletters
• Assisted with the marketing and project management of MIT’s Leading with Impact Week (2,506 hours of pro-bono consulting by MIT Executive MBA students for 15 nonprofits) and Tech Gives Back (a city-wide 2,000 person day of service in Boston led by TUGG)
• Organically increased Facebook followers by 33%, Twitter followers by 70% along with a 90% increase in Youtube views over 24 months
• Measured and evaluated campaigns using Eventbrite, MailChimp and Google Analytics |
| | | May 2014-September 2015 ~ Boston, MA Building Impact (BI)
MARKETING & VOLUNTEER COORDINATOR
• Led volunteer programming for 600+ companies in 50+ buildings across Massachusetts
• Generated impact reports to monitor, evaluate and demonstrate volunteer impact
• Collaborated and sourced corporate service projects with over 200 nonprofit partners
• Managed marketing committees for the annual “NonGala” and “Service Made Simple”
• Communicated with key stakeholders to promote and organize events |
| | December 2012-May 2014 ~ Woburn, MA Polar Design
ACCOUNT MANAGER
• Managed business development, research, and proposal writing projects for 50+ clients
• Created campaign documents, branding, copywriting, SEO evaluations and web content
• Oversaw client relationship management including STEM Center USA’s website and customized student tracking system (company featured on ABC’s “Shark Tank”)
• Provided web design wireframes and creative direction to developers/designers
• Aided in launching and creating the Mass Big Data website which became “Horizon Interactive’s Best of Category Award for Government Web Sites 2013” |
